Jaguar car parts supplier has $30M deal with Spark Research

JAGUAR, Fla.

— Jaguar’s automotive division has signed a deal with the startup Spark Research to invest $30 million to improve the company’s predictive car-tracking systems, said company President Mike Geller.

The deal comes amid the rise of automation and a growing emphasis on AI, as automakers struggle to keep up with the technology.

Spark’s goal is to help automakers develop and deploy advanced predictive systems to better predict customer needs, he said.

Jaguan also recently announced a $50 million partnership with Spark.

Spark’s CEO, Robert Hall, said the two companies have signed an agreement to work together to explore new ways to use Spark’s deep learning and machine learning capabilities to improve vehicle-to-vehicle communication and navigation.

Hall said he expects the partnership will help Jaguar improve its predictive technology.